It is no secret that the construction and interior decoration industry in the Middle East is growing rapidly. However, interior designers are also constantly facing pressures due to limitations in offerings that match their concept designs and provide them with the flexibility to explore their creativity with no limits.
Offerings of such materials today is limited despite the evident growth in demand from designers. Options today are typically restricted to finishes, such as pre-printed wallpaper, canvas designs, stone, brick, marble, tiling, wood paneling and so on. While these finishes are commonly utilised for design purposes, they present several challenges. As these materials are not instantly available, they pose high shipping and handling costs, as well as costs related to the storing and installation of the materials.
In our modern day, decorative design has drastically advanced, allowing room for enhanced customising and personalising. Design can virtually touch people, and with the advanced tools available today that allow designers to digitise and individualise concepts, designers have an increased ability to differentiate their designs and finishes.
Through the HP Latex Technology, HP Inc. is re-inventing the design industry, and empowering interior designers to unleash their creativity by providing them with a product and system that can allow them to explore their most daring design concepts. It offers the unique ability to digitise and customise designs in a simplified manner. The product was designed to match the needs of designers and provide unique benefits to businesses, such as eco-friendly and cost-efficient design solutions. Whether a hotel, hospital, restaurant, retail store or a designer looking to create experiences through spaces, the HP Latex Technology is capable of perfectly servicing design needs.
The advantages of using HP Latex Technology extend to an overall enhanced design experience. It allows customers to have the freedom to select and create
From a sustainability and eco-friendly aspect, the HP Latex Technology uses water-based inks, eliminating exposure to inks with hazard warning labels and high solvent concentrations. This solution enables more distinction — odorless HP Latex prints go where solvent and UV-curable technologies can’t. HP is designing end-to-end sustainability into large format printing, offering a number of EPEAT Bronze registered printers designated for reduced environmental impact.
The interior decoration market extends from traditional to more daring trends. Designed for each application, HP solutions cover the entire range:
- Wallcoverings and photo murals (textured, magnetic, backlit, etc.)
- Gallery quality framed canvases
- Window coverings (window graphics, window blinds,
- Synthetic leather and textile
A proven and unique solution, this HP product is being used by international designers, such as Karim Rashid, and multinational brands. Additionally, in the Middle East, there are already established print partners that are currently using the HP Latex Technology for decoration applications.
Reflecting deeper into the world of interior decoration will open your eyes to plenty of opportunities driven by new capabilities brought by digital printing technologies. HP’s earlier achievement was when its large format printing made it possible to print posters and canvas right when the industry started taking off. Today, with the unique advantages of the HP Latex Technology, the global technology organisation has opened doors to further opportunities, from enabling tremendous creative potential aided by broad substrate choice and designs to same-day delivery of odorless indoor prints — the industry is in the midst of a complete transformation.