One of the oldest and most successful furniture manufacturers in Italy, the Estel Group today is the leading Italian company in the office furniture market. First opening it doors for business in 1937 with an inspirational collection of home furnishings, it entered into the office furniture industry in 1980. Nowadays, its modern and sophisticated office lines are Estel’s core business.
Motivated by a strong belief in quality and innovation, Estel products have always been 100% Italian made, with the company bringing together the highest standards of Italian workmanship with the best, most cutting-edge technologies in the industry.
Operating out of two 70,000m2 industrial plants, and employing over 350 highly skilled workers, Estel’s core business is office contracts, although its creations can also be being found in prestigious residences and hotels all over the world; multinational companies, banks, universities, insurance companies, and many others have chosen Estel as their trusted brand. As a confirmation of its incomparable quality, the most famous IT company in the United States has entrusted Estel with its most important project to date, on which Estel has been working in Cupertino for more than five years.
Renowned for providing quality, innovation, and extraordinary care throughout the design process, Estel has worked with many distinguished designers over the years, including such famous names as Cini Boeri, Oscar Niemeyer, Jorge Pensi, Karim Rashid, Ross Lovegrove, Patrick Norguet, Ora Ito, and Enzo Mari.
Always up-to-date with all the new trends and requests from what is a fast-moving marketplace, in 2015 Estel developed a new approach to workspace planning, resulting in the ‘Italian Smart Office’ concept, whose key idea – the interconnection of each and every element, belonging to five different areas – answers all needs for the realisation of an extremely modern, functional and engaging workplace.
This vision finds its roots within the Activity-Based Working (ABW) concept, which sees the office as a series of ‘activity settings’: people carry out different activities in their workday, and therefore require a variety of work settings supported by the right technology and culture. Not only fixed settings with standard desks, but multiple opportunities to select a place in the office where it is most suitable for them to complete their work tasks. Empowering each person to organise their work activities in a productive and enjoyable way that best suits what they need to do, and who they need to do it with, the ‘Italian Smart Office’ creates new possibilities for interaction and communication, along with a culture of connection, inspiration and accountability, in which every team achieves the most beneficial outcome.
“The Italian Smart Office represents a key turning point for the company, “ says Ammar Hmoud, Estel Group Middle East Managing Director.” From a traditional approach, focused on product design, we move towards an environmental design, where the know-how of home decor joins the technology and ergonomics of office furniture planning in order to meet the new needs and taste of modern workplaces.” concludes Ammar Hmoud, Estel Group Middle East Managing Director.