Tecno has launched its Middle Eastern hub in Dubai, selecting the Dubai Design District (D3) as its preferred locale. This professional space covers a surface area of 150m2 inside of Building 1, which is part of an enormous urban project that is focused on global brands from the worlds of design, fashion, and luxury.
In fact, Master Plan D3 consists of offices, hotels, shops, residential complexes, and more than 30 major international architecture practices, which have already set up their own Middle East division there.
This proximity to the design network makes it possible for Tecno to better execute its support activities in developing interior designs, liaising with customers and professionals, providing its business know-how, and implementing continuous relations and exchange activities, transforming the venue into an authentic design workshop.
The space has been created by a system of reconfigurable partition walls, the element on which the company is investing the most, together with io.T, showcasing a sequence of settings with an extensive selection of collections that share a distinctive design, from iconic furniture and best-selling products right through to its more recent flexible and customisable systems, which are dedicated to new working paradigms.
Dubai joins branches in Paris, London, Madrid, Warsaw, and New York, as well as Tecno’s headquarters in Milan.