SOL Properties has announced the launch of a dedicated short-term leasing entity, SOL Living, following the recent unveiling of its SOL Avenue property with a pioneering and diversified offering. With the increasing demand for short-term lets, the newly developed model will see dedicated multiple storeys of serviced apartments within the infrastructure. The offering of furnished and equipped units, with a focus on design, guarantee a high level of service and flexibility for residents.
Ajay Bhatia, founder and CEO of SOL Properties, commented on the announcement saying: “In all its guises and forms property service models have seen exponential growth in the last decade with the introduction of co-working spaces in previous years and now, the rising demand for short-lets. At SOL Properties, and in response to this demand, we are now offering short leases for 48 units, decorated to the highest standards via SOL Living, our specialised short-term leasing entity.
“We always embrace change, and SOL Avenue bridges the gap between hotels, co-living and the traditional rental models. Our proposition is to offer professional services, attractive design, community accessibility and considered spaces with a simpler and hassle-free approach.”
Short leases for 48 units, decorated to the highest standards
The mixed-use development, with dedicated floors assigned to furnished short-let apartments, is gaining market traction as it offers a degree of flexibility that is not available in traditional rentals. The short-let accommodations element provides a more personalised apartment feel with the comfort and consistent level of services, product and facilities offered by leisure hotel brands.
Dubai is expecting to attract 500,000 medical tourists this year
The offering comes in response to several UAE forecasts and market demand expectations. SOL Avenue caters to discerning customers with demands for quality and convenience. Those searching for a private, home-like location without the burden of lengthy contracts and utilities bills will look forward to their time at SOL Avenue. With Dubai expecting to attract 500,000 medical tourists this year, according to a DCCI study based on data from Euromonitor International and Fitch Solutions, Sol Avenue will provide the perfect location for rest and recuperation. With a fast-approaching Expo 2020, which is set to host 25 million socially-distanced and vaccinated visitors, staying in a nearby prime location allows for exploring Dubai’s popular destinations without transportation posing an inconvenience. Short-term lets remain an ideal option for those who will be here for some or all of the six-month period of the event.
SOL Living will be the dedicated entity for securing properties within SOL Avenue. Located in the heart of Business Bay, Sol Avenue is a coveted residence within proximity of the Dubai International Financial Centre (DIFC). For those who wish to experience Dubai’s iconic attractions, SOL Avenue is conveniently close to Dubai’s major entertainment and leisure hubs, including Dubai Mall, Palm Jumeirah, Burj Al Arab and The Walk JBR. Conveniently located within 17 minutes drive of Dubai International Airport (DXB), it is ideally situated for international travellers looking to enjoy the city’s professional and leisure offerings.