.UAE Vice President and Prime Minister and Ruler of Dubai, His Highness Sheikh Mohammed Bin Rashid Al Maktoum has approved the new corporate identity of Dubai Municipality.
Dawoud Al Hajri, Director General of Dubai Municipality unveiled the new corporate identity in a press conference on the first day of the World Government Summit 2019. The basic principles of the new corporate identity of Dubai Municipality are competitiveness, innovation, responsibility and participation.
Al Hajiri said that the approval of the new corporate identity for Dubai Municipality by His Highness Sheikh Mohammed Bin Rashid Al Maktoum is in line with the Dubai Government Plan 2021 and the Dubai Municipality Strategy and added that the new corporate identity expresses the nature of the Municipality in competitiveness, innovation, responsibility and participation.
The new corporate identity reflects four values that Dubai Municipality strives to promote in its employees to their satisfaction: “Innovation” by developing excellent futuristic services that are positively reflected on the entire community; “competitiveness” by applying strategies that enable them to have an advanced competitive position and enhance living standards that accomplish long-term prosperity, while maintaining the balance between productivity and quality of life; “Responsibility” is the key to progress, advancement and sustainable development in various aspects; “Participation” is one of the important social and ethical values necessary for the creation of a coherent community through the involvement of individuals, which benefit the well-being and development of the society and self-realization of all its members, and all these four values are aimed at building a happy and sustainable city.
The new logo of the Municipality consists of a rising arrow and straight lines as well as a modern emulation of the bird from the old logo of the Municipality. The new logo expresses the progress and ambition through the symbol of the rising arrow that reflects the values of Dubai Municipality, which is always seeking the best of competitiveness and innovation.
The arrow represents strength, boldness and ambition as it is clearly and proactively designed and reflects the value of responsibility, while the straight, strong lines and sharp angles provide glory to the logo’s shape. Based on the spirit of the old logo, the bird looks up and reflects the clear future looking vision of Dubai Municipality. The position of the bird projects the desire for the collective soaring, the value of participation, reflecting the response, ambition and readiness.
The colors of the new logo, inspired by the nature of the emirate of Dubai, reflect the knowledge, regeneration