Knauf is a market leader when it comes to sourcing and manufacturing products locally. Moreover, the company puts quality and safety at the top of its list of priorities, along with sustainability, which is a burning issue for Amer Bin Ahmed, Managing Director, Knauf Middle East and India.
Whether sourcing and producing locally or minimising waste, Bin Ahmed tries to incorporate these aspects in every aspect of the supply chain. And his vision has trickled down to everyone within the company, resulting in Knauf being presented with the Green Award by the Ministry of Infrastructure in April 2018 and in November 2019 with the prestigious Manufacturer of the Year award at The Transport & Logistics Middle East (TLME) Excellence Awards. Furthermore, Bin Ahmed has been instrumental in Knauf UAE achieving one of the most coveted awards in the region – ‘Made in UAE’. Knauf is only the second company in the whole of the UAE to receive this award.
Knauf is fully equipped to cater to the needs, wants and preferences of its valued client-base, many of whom have become friends over the years. And in the modern world, they too demand sustainability.
Knauf achieves this by ensuring that the sustained extraction of raw materials is carried out with consideration for existing habitats, taking in all flora and fauna. It gives targeted support for the protection of species and biotopes during and after the extraction of the raw materials.
Research in recent years has shown that operational quarrying sites do not need to like ‘deserts in the landscape’; in fact, they can have a networking function that contributes towards greater biodiversity. Knauf has repeatedly proved this.
Headquartered in Dubai, Knauf is also renowned for its customer service excellence and commitment in the Middle East and India. It always ensures that the demand meets the supply, the first time and every time, by utilising its full flexibility and the potential of its production facilities, human resources, technical expertise, logistics and cutting-edge digitalization. In doing so, it is at the forefront of facilitating rapid growth and development in the region.
Bin Ahmed, one of the youngest CEO’s to head an organisation with the stature of Knauf in the region, and also internally in the group, is committed to continuing to build the company’s legacy for product excellence and unrivalled customer service. From being recognised as the CEO of the Year by a distinguished media group in 2016 to winning, with his plant workers, an award in the Guinness World Record, it would appear he has done it all. But one has the feeling that this is really just the beginning; the best is yet to come!
