A Sanctuary of Warmth and Well-Being Opening in H1 2027.
Kleindienst Group today unveils the concept of Hygge Hotel, a new property set to open in H1 2027 as part of its visionary flagship destination, The Heart of Europe, on The World Islands. Taking its name from the Danish concept of hygge – a word that encapsulates the feeling of contentment, simplicity, and quiet joy – the hotel aims to create a home of happiness for guests to slow down and reconnect with what truly matters through experiences rooted in warmth, comfort and intentional design.
With happiness as a lifestyle, every detail of the hotel with 96 rooms and four restaurants is carefully designed to encourage calm, connection, and well-being. From the soft textures and warm lighting to natural materials and intuitive service, the hotel is built to feel like home – no matter how far from home you are.
The philosophy of hygge will be brought to life through every touchpoint of the guest experience: the design is warm and understated, with cosy corners, communal spaces, and intimate details that invite relaxation; meals are prepared with seasonal ingredients and served in a way that feels familiar and welcoming; and even wellness is approached with simplicity and care, through saunas, quiet rituals, and peaceful environments.
Josef Kleindienst, Founder and Chairman of Kleindienst Group said: “With Hygge Hotel, we are not just unveiling a new property, we are opening the doors to a home of happiness. This hotel is designed to offer guests a deep sense of comfort, calm, and connection. A sanctuary where joy lives in all the details. At Kleindienst Group, we believe true luxury is emotional and Hygge Hotel is where that emotion is embraced, nurtured, and brought to life through thoughtful, human-centred hospitality.”
Matthias Hollwich, Founding Principal of HWKN Architecture commented: “When developing the façade and interiors of Hygge Hotel, we were encouraged to approach the property as a distinct cultural story, viewing hospitality not just as a design, but as an emotional journey. As a German born and raised architect leading a New York City firm, we are perfectly positioned to bring European inspired design with New York ambitions to Dubai’s place of vision. We focused on what the future of hospitality will look like and how to create experiences that exceed the expectation of travellers for years to come.”
HWKN Architecture DPC, one of the most innovative firms globally, pioneers a new approach by merging AI with architecture. This process uses specific AI-driven prompts and research to shape buildings with contextual insight, programmatic intent, brand identity, and personality. For Hygge Hotel, it brings surprising experiences that push the boundaries of traditional design.
Situated within The Heart of Europe, the Hygge Hotel becomes part of one of Dubai’s most ambitious and visionary developments – a cluster of six themed islands inspired by the culture and architecture of diverse European regions. Designed to deliver immersive experiences rooted in innovation, sustainability, and European excellence, the destination now gains a new dimension with Hygge Hotel. It introduces a deeply personal and emotionally resonant layer, offering guests a haven of warmth and well-being within this iconic project.
Sales of units will be officially launched during an exclusive event on 25th July 2025, and interested buyers can register their interest via The Heart of Europe website.