A truly iconic brand all over the world, Al Halabi Refrigeration & Kitchen Equipment prides itself on both its extensive product portfolio and the level of customer service it provides. Moreover, it is continuing to evolve and expand, underlined by its move to a new manufacturing base in Dubai.
This ongoing drive for ever-higher quality has been fuelled by both the economic and Covid-19 crises, as well as the sad loss of one of the company founders. During this challenging time, the company has continued to celebrate its success and accomplishments, standing firm when adversity hit by creating a major spin-off that has streamlined the business and raised profits.
So while today, Al-Halabi continues to operate its extraordinary showrooms, which provided 90% of the revenue in the old business, it has invested in a new joint-venture that moves production into a modern, state-of-the-art factory. This has reduced costs and will continue to boost turnover.
“Bilal Al Halabi, Business Development Manager, explains: “We are working hard to continue to build a healthy, proud and vibrant company and this new manufacturing base will help us to do just that. We have built our reputation on supplying only the very finest equipment with a constant emphasis on quality and service, and we consider our ability to manufacture our own bespoke kitchens a competitive advantage. As a result, we can offer a higher specification as standard.”
Al-Halabi is one of the biggest names in the industry, not just locally but globally. It has achieved this position by working closely with its clients to ensure that all the help they need is always available – whether that be the initial design stage of a kitchen or the selection of bespoke catering equipment to suit individual budgets and space requirements. Its reputation has even spread to the Guinness Book of Records, with the company manufacturing the largest shawarma machine in the world back in February 2000!
Al Halabi has a long history of surpassing expectations too, first manufacturing professional catering equipment in the UAE in 1975. It was no ordinary beginning either; the company’s very first project was a palace hospitality kitchen for His Highness Sheikh Rashid Al Maktoum.
This prestigious project kick-started a tradition of innovation, superior quality, efficiency and problem-solving product development, ensuring that Al-Halabi has become the go-to name for discerning clients who can’t afford to compromise. Indeed, Al-Halabi is honoured to have played its part in the growth and success of the UAE, serving hotels, palaces, central kitchens, restaurants, cafes, cruise ships, and other catering establishments with the world’s finest cooking ranges, refrigeration equipment, dishwashers, counters, display cabinets –whatever is required to make a commercial kitchen run smoothly and dependably. Chefs cite the company’s reliability and cutting-edge technology as the reason why Al-Halabi equipment is found in the finest kitchens across the region.
Shifting up a Gear
The new manufacturing facility, approved by many leading international consultants, will facilitate a wide range of services for every type of kitchen project, with Al Halabi providing flexible payment plans, two-year warranties, a broad portfolio of spare parts, and 24/7 emergency assistance.
In addition to its kitchen manufacturing expertise, Al Halabi has also formed exclusive relationships with carefully selected international suppliers, bringing its customers an even wider choice of products and styles without compromising on quality.
“It is now time to shift up through the gears and make Al Halabi the personification of a 21st-century company while maintaining our traditional values of service and craftsmanship. This new manufacturing base is a ringing endorsement of the progress we have made recently,” Bilal says.
Al-Halabi remains a family-run business, and whilst its capabilities have grown considerably over the years, its long-standing values have stayed the same. And it is these values that are at the heart of plans that aim to double sales and increase profits further still.
And this expansion has already delighted its customers, many of which return again and again to benefit from Al-Halabi’s expert advice, on-site measuring and consultations, high-quality design and manufacture, and an outstanding installation and after-sales service from the company’s hugely experienced and qualified technicians.
Whatever the product, Al-Halabi customers all agree that they are not just purchasing equipment; they are making a long-term investment in their businesses.
With unrivalled knowledge and industry experience, Al-Halabi can design from scratch, refurbish or simply upgrade. The company’s capabilities are diverse, and its customer base is extensive. Moreover, it is renowned for finding solutions that range from the complex requirements of high-end restaurants to the more modest needs of local cafes.
Al Halabi products cover everything from refrigeration to work-benches, cooking equipment to display counters – in fact, everything a commercial kitchen could ever need, including the kitchen sink! Furthermore, Al Halabi understands the pressures of a commercial kitchen and making life easier for its customers is at the heart of what it does. So whatever the challenge, Al Halabi can provide the perfect solution in a hassle-free, cost-effective and quality-driven manner.