Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) reinforced its commitment to the German market during the 2019 edition of ITB Berlin, the world-renowned travel trade show. Bringing together Dubai’s network of industry stakeholders across the public and private sector, the international show provided a platform to share key market insights, further cementing the emirate’s relationships with operators and offering the opportunity to promote Dubai’s ever-evolving destination choices to a highly targeted audience.
With a variety of new attractions and international hotel brands catering to a wide range of tastes and budgets, Dubai once again proved its remarkable versatility at the exhibition, highlighting the breadth of the city’s destination appeal. Examples include the brand-new W Hotel on The Palm, the first Mandarin Oriental in the Gulf-region, and Marriott International’s tech-savvy Aloft brand hotels, which have recently opened their doors in Dubai.