Dubai Tourism has announced the launch of dedicated QR code plaques across 54 popular locations, enabling visitors to discover more about the city’s iconic sites and landmarks by adding multimedia dimensions to self-guided tours.
The quick-response digital barcodes can be easily scanned by any smartphone, navigating users to dedicated microsites on the Visit Dubai website for background information about each location. The multilingual microsites feature a range of content, including images and interactive videos.
Commenting on the launch of the QR codes, Yousuf Lootah, Executive Director – Tourism Development & Investments said: “The travel industry is undergoing one of the most dynamic evolutions, with technological advancements penetrating every aspect of the consumer journey. As the sector gains momentum, disruptive innovation remains at the forefront of enhancing international visitation to Dubai and is a core element of Dubai Tourism’s ‘digital, mobile and social first’ agenda. As such, the launch of the digital QR codes will not only promote the city as a ‘must visit’ and easily accessible holiday destination, but will also elevate the visitor experience through smart and convenient platforms – particularly for today’s modern travellers who are increasingly seeking personalised itineraries and independent travel solutions.”
To scan the QR codes, users need to simply open their smart device cameras and click the link that appears on the screen to be given an instant introduction to the landmark in front of them.
