Stuart Allen shares the story behind AAID’s journey of shaping Middle East’s skyline.
AAID’s unique design philosophy is contributing to Middle East’s ambitious future. From iconic projects and prestigious clients to navigating local challenges and opportunities, Stuart offers a compelling look at what it takes to design for a nation on the rise.
EMIRATES PROJECTS: Stuart, could you begin by telling us a bit about your background and what led to the founding of AAID?
STUART ALLEN: Moving to the USA in my early teens and being educated in America has allowed me to call myself an expat for the majority of my life. While I’ve always been aware of my roots, I’ve embraced the influence of the places I’ve lived, which has guided my choices and career in an indirect but meaningful way.
Living and working all over the US helped me develop the ability to adapt across different markets and skillsets. From working on a ranch to touring with a band, these experiences taught me to evolve with my environment. When I eventually found my design career, I realised it had always been my calling, I just hadn’t seen it in front of me.
I’ve always pushed myself and challenged the boundaries of what I do. Sometimes it’s been unconventional, but struggle and hardship have fuelled my drive and determination. Founding AAID came through risk, persistence, and the dream of building a design studio I would want to be a part of, one rooted in integrity and a commitment to doing things the right way. That’s what I believe we’re about, and hopefully others see that too.
EMIRATES PROJECTS: AAID has a strong and expanding presence in the GCC. When did you first begin working in Saudi Arabia, and what attracted you to the Kingdom?
STUART ALLEN: We began working in Saudi Arabia around 2011–2012, supporting a client from Abu Dhabi with their regional office in Riyadh. At the time, the industry was at a turning point, and there was an opportunity to make a real impact by elevating creative design standards and introducing international processes.
Even then, change was on the horizon in the Kingdom with innovation, diversification, and forward-thinking approaches were beginning to emerge. It felt like the right time to be involved in dynamic, creative work and to contribute meaningfully to a region in transformation.
EMIRATES PROJECTS: How would you describe AAID’s design philosophy, and how is this reflected in your projects across Saudi Arabia?
STUART ALLEN: We have deep respect for the culture and environment we work in. We draw inspiration from the cultural characteristics of a place while also planning for the future. Our philosophy is rooted in form and function, ensuring designs are both beautiful and purposeful.
We integrate international design standards and forward-thinking practices that bring efficiency and creativity to each project. Wherever possible, we use locally sourced materials and aim to reflect both the diversity and heritage of the Kingdom. Our goal is to showcase the richness of Saudi Arabia in a way that’s authentic and inspiring.
EMIRATES PROJECTS: What sets AAID apart from other design firms operating in the region, particularly in the fast-evolving Saudi market?
STUART ALLEN: I’m a firm believer in the design process, one that has been tested internationally through generations and movements. This process allows an idea to develop into a well-resolved, real-world solution that meets client needs and surpasses expectations.
Too often, we’ve seen this process overlooked. In Saudi Arabia, we make it a point to explain its importance and ensure every project is treated with the integrity it deserves.
EMIRATES PROJECTS: Could you highlight some of the key projects or clients you have worked with in Saudi Arabia to date?
STUART ALLEN: Certainly. Some of our key projects and clients in the Kingdom include:
- Qiddiya & Seven HQ – 22,000 sqm office in Laysen Valley
- Dr. Sulaiman Al Habib HQ – 20,000 sqm
- PIF and subsidiaries – including SURJ (Sports Investment Co.) and VCM (Voluntary Carbon Market)
- KAFD – Development of building technical guides, tenant fit-out manuals, and tenant design reviews
- Ministry of Tourism HQ – Workplace strategy across 9 floors in 3 buildings; designed in collaboration with H.E. the Minister and Deputy Minister to reflect the Kingdom’s 13 regions
- Boston Consulting Group – 4,300 sqm regional office
- Ernst & Young – 12,000 sqm regional office
- Bain & Company – 1,600 sqm regional office
EMIRATES PROJECTS: Vision 2030 is transforming the built environment in Saudi Arabia. How is AAID aligning with the ambitions of this national initiative?
STUART ALLEN: Vision 2030 is about showcasing Saudi Arabia’s culture and contributions to the world, both economically and culturally. It sets a powerful direction, encouraging international recognition and trade.
We’ve already seen the design industry respond. Global companies are establishing themselves in the region, demanding excellence in design. Where once international design firms were a requirement, the Kingdom is now setting the standard, with local talent and projects leading the way. We’re proud to be part of that evolution.
EMIRATES PROJECTS: Have you faced any unique challenges or opportunities when designing for the Saudi market? How has AAID adapted?
In the past, a key challenge was the lack of skilled labour and proper on-site management. However, the landscape has shifted quickly. With more international influence and higher standards, the region now aligns with global business practices.
Another major shift is material availability. Previously, projects relied heavily on imports. Now, many suppliers have set up within the Kingdom, which has opened up opportunities for local sourcing. This evolution has been incredible, and we’re grateful to have spent over a decade growing alongside the Kingdom’s development.
EMIRATES PROJECTS: From commercial interiors to residential design, AAID has a diverse portfolio. Which sectors are you seeing the most growth or interest in within Saudi Arabia?
The commercial sector remains strong, particularly as more businesses enter the region. However, with the rise of mega projects, international events, and exhibitions, there’s huge demand for supporting infrastructure, particularly in hospitality and F&B.
These in turn drive demand for residential and retail spaces. We expect high-end residential design to see significant growth, shaped by the increasing diversity and opportunity within the Kingdom.
EMIRATES PROJECTS: How do you see the future of architecture and interior design evolving in Saudi Arabia, and what role do you envision AAID playing in that journey?
Under Vision 2030, there’s a strong call for international collaboration to showcase the Kingdom’s heritage while embracing global influences. This is already visible in the architecture of Riyadh and the country’s mega projects.
At AAID, our role is to help tell that story and to merge modern innovation with cultural legacy. Through architecture and design, we aim to inspire residents and visitors alike, while proudly representing the Kingdom’s identity to the rest of the world.
EMIRATES PROJECTS: Finally, what advice would you give to other international firms looking to establish themselves in Saudi Arabia’s design landscape?
Respect the region and its history. Working in the Kingdom is a gift, an opportunity to collaborate with a proud and rich culture at an extraordinary moment of transformation.
It’s not just about offering expertise, it’s about listening, learning, and contributing meaningfully. Spend time in the region, get to know its people, and understand what drives its growth. The creativity that stems from cultural exchange can lead to truly inspiring work.
The Middle East is a place of great pride and energy. Work with its people and be part of their journey.