The Shopping Mall Development and Management Division of Abu Dhabi based LULU Group International, Line Investments & Property (LIP) boast an impressive line up of malls throughout the Middle East and India.
With a strategic vision and extensive experience in retail business environments across the GCC and beyond, its expertise stretches over every conceivable area, from concept, location, design and development through to management and marketing.
Projects in Progress
“The Line Investments team remain at the forefront of the regional retail industry, staying abreast of the market trends and new age innovations that help us to enhance the retail experience in all of our projects. At the present time, we are looking forward to the Mall of UAQ Grand Opening, which already has stores open for business,” explained Lulu Group International Director, Mr. Salim M.A.
The Grand Opening of the Mall of UAQ is scheduled for Q2 2019, and it is a development that is already changing the retail landscape of the emirate with some of the outlets already open to the public. These include Orange Hub a 2313m2 family entertainment centre, a 9122m2 Lulu Hypermarket and Department Store, Etisalat, Starbucks, Bath & Body Works, Damas, Joyallukas, Sony, Jawhara, Hour Choice, V Perfumes, Oud Elite, Ahmed Al Maghrabi Perfumes, Wow Salon, Tawjeeh , Optic Zone and many other brands.
Other outlets to open in 2019 in the Mall of UAQ include, but are not limited to, a five-screen Star Cinema, Gloria Jeans, Mumuso, Mothercare, UPIM, Black Tulip, Sport 2000, and Richway.
The single level mall consists of 20,000m2 of GLA, and will also offer seven food court outlets such as KFC, Hatam, Pizza Company, and many more, all supported with 600 parking spaces.
In Sharjah, the LIP mall project, yet to be named, features 42,000m2 of GLA, incorporating a unique mid-range retail offer that perfectly suits the catchment area profile and is scheduled to open in early 2020.
The mall will feature a wide range of food and beverage outlets, encompassing a unique food street experience that will offer visitors an incredibly wide choice of dining options, with something to suit every taste and budget. There are a number of additional unique selling points built into the Sharjah mall too, such as a 15,700m2 Lulu Hypermarket and Department Store, an 11-screen Cinema, a 4,600m2 Orange Hub, a new family entertainment centre, and in excess of 1800 parking spaces, making this a supremely attractive destination that is also convenient and easy to reach. Another LIP mall project in Silicon
Oasis, which is scheduled to open in 2020, incorporating 81,500m2 of GLA, it is designed to accommodate premium retail and positioned as a leisure destination offering easy accessibility to the neighbouring communities with a user-friendly layout. Lease agreements are already signed with Lulu Hypermarket, Orange Hub a Family Entertainment Centre, and Train, a gym to keep the community in shape.
The mall will have a comprehensive retail mix covering over 35,500m2, 3200 parking spaces, a 16,700m2 Lulu Hypermarket and Department Store, 21 food court units, 11 casual restaurants, 12 coffee shops, 12 screen Cinema and a 6800m2 family entertainment centre.
Marcello Larizza, General Manager at LIP – Dubai and Northern Emirates, said, “Our new projects have grown steadily in three different emirates, with key anchor stores already signed up to add value and increase footfall. As we gear up to open Mall of UAQ, our projects in Sharjah and Silicon Oasis are also getting interest from a wide spectrum of retailers.”
Offering meticulously tailored support for clients’ brands to ensure their success, LIP currently manages approximately 9 million square feet of retail space across the UAE, Qatar, Bahrain, Saudi Arabia, Oman and India. Indeed, as an industry leader in the shopping mall sector, offering full 360-degree retail solutions, LIP oversees 19 malls, including 11 operational malls in the UAE, such as:
Al Wahda Mall, Abu Dhabi, UAE
Established in 2007, Al Wahda Mall a leading shopping destination of the capital with over 350 brands, attracting over 30 million visitors annually. Anchored with Al Wahda Cinema, H&M, Iconic, Gold’s Gym, Healthy Sports, Sharaf DG, Baby Shop, Wanasa Land, Mamas & Papas, Orange Wheels & Hypermarket, the mall flaunts very good retail mix across Fashion, Jewellery, Electronics, Food & Beverage, Home improvement, Entertainment, Health Beauty & Wellness with some renowned high-street brands, such as Mango, Banana Republic, Bose, Gap, Starbucks, American Eagle Outfitters, Pull & Bear, Bershka, Sacoor Brothers, Gant, Virgin Mega Store, Mac, Victoria’s Secret Full Assortment, Miss Selfridge and many more, spanning across a whopping retail area of 3.3 million square feet.
Mushrif Mall, Abu Dhabi, UAE
Mushrif Mall, the 200,000 sq metre Mall that opened in 2011, is a gateway to retail, dining & leisure excellence in Abu Dhabi with a plethora of brands across categories to choose from, making it a complete family destination. Mushrif Mall brings and boasts of many first-exclusive international brands, around 500 outlets including The Market, strong anchor stores, biggest food court in Abu Dhabi with around 40 dining options, Oceanica Water theme amusement centre by Sparky’s and the latest Generation with 150,000 sq. ft Lulu Hypermarket. Centrally located to the City, the mall has easy access making it convenient for shoppers. In addition, the mall has over 2,500 free parking spaces. Its well-designed elegant, and spacious ambiance offers customers of every age everything that they could desire. Mushrif Mall has always been considered as community mall and one of the best in the number of promotional campaigns that we do in a calendar year and each event remains remarkable.
Khalidiyah Mall, Abu Dhabi, UAE
Khalidiyah Mall is located in the most prestigious area of Al Khalidiyah. Situated at the nerve centre of the city, the mall provides a complete shopping experience to tourists and residents. The malls distinctive Islamic Architecture design is the perfect blend of the past with the present.
Khalidiyah Mall has a Total Built Up Area of 1,000,000 sq ft and Gross Leasable Area of 500,000 sq ft, and has a total number of 101 shops including a number of anchor stores along with the best F&B in town.
Lulu Mall Fujairah, Fujairah, UAE
Lulu Mall Fujairah is an exciting development in the heart of Fujairah, providing a relaxed shopping atmosphere and an incredible choice of products and brands. Located within a five to eight minutes’ drive from the city, it is easily accessible to Dubai, Sharjah, and Ras Al Khaimah, and boasts as a one-stop destination for a pleasurable day out.
LIP is also looking to open numerous new properties in other markets and cities, too, several of which are currently in the planning stage. In fact, there are six new projects on the horizon, to include the upcoming malls in Silicon Oasis, and, Sharjah, which will add more than five million square feet to the company’s portfolio.
A Different Approach
In excess of 125 million visitors move through LIP’s properties annually, looking at over 1000 brands from all four corners of the Earth. And with a booming regional economy, an expanding tourist industry and a prosperous retail sector, the company is looking forwards with confidence and genuine excitement to the years ahead. LIP’s commitment to excellence is reflected in the analysis, design and implementation of every project it undertakes, delivering some of the most innovative and ambitious developments in the industry. Its vision is to continue its growth trajectory, which will be led by where the company sees the greatest opportunities, using the scope of its expertise and its financial strength to preserve flexibility as it sees market conditions evolve. It’s that experience and know-how that makes its approach so different: it’s investigative, visionary, decisive and creative.
Focused on acting honestly at all times, and always with the clients’ best interests at heart, LIP’s reputation is built on trust and integrity. This is what gives its clients, colleagues, business partners and investors the confidence to work with it.
LIP did not set out to be the biggest, just the best, and to achieve this it works hard to attract, engage and keep hold of the best people in the property world; people who will go the extra mile for their clients. That is why, committed to be a global leader in the shopping mall sector, with solutions for clients that cover everything from A-Z, LIP is on course to continue with its expansion, excelling in everything it does.
LINE INVESTMENTS & PROPERTY LLC A DIVISION OF LULU GROUP INTERNATIONAL
P.O BOX 4048
T: +971 2 207333