Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has officially launched its B2B Attractions Marketplace to the industry as a powerful online platform that connects attractions and experiences across the city with global audiences and relevant channel partners. Creating a seamless technological framework to stimulate industry cohesion, the initiative has been designed to help attractions access the industry’s network of B2B resellers, increasing productivity across the breadth of Dubai’s destination offering.
The Attractions Marketplace combines technological innovation with an outreach campaign that showcases partner destinations to popular global online travel agents (OTAs) and reseller channels such as Expedia, TripAdvisor, and Klook, with white label solutions allowing attractions to create personalised ticketing systems under their own brand, expanding their reach and enhancing international visibility.