The country is changing – in fact the whole world is – and much faster than people think. The fact is only a handful of businesses will be able to adapt to this change and companies often fall behind trying to cling to their usual “don’t fix it if it’s not broken” ways.
That just doesn’t cut it anymore, and where some companies are better at adapting than others, in our opinion, Binghatti Developers didn’t just manage to adapt, but is actually out to shape the new market and capitalize on the new direction of the Dubai property trends. Today, this innovative Dubai-based property developer is led by a member of the third generation of the BinGhatti family, CEO and Head of Architecture Muhammad BinGhatti. Under his leadership, the company has recently won numerous awards including the Developer of the Year Award at the 2018 MENA Green Building Awards, and the Overall Real Estate Category, the Best Marketing Campaign Category, and the Best Real Estate Project category at the 2018 Gulf Real Estate Awards. These prestigious awards only add to the company’s previous achievements which include the Fastest Growing Company of the Year award at the 2018 Arabian Business Real Estate Awards, the
30 Forbes’ TOP 100 Real Estate Companies in the Arab World in 2017, the Best Architecture Company Award from the Gulf Real Estate Awards in 2017, the Cityscape Awards of Emerging Markets in 2016, the Arabian Property Award in 2017 & 2018, the Real Estate Tycoon Award in 2017 from the government of Dubai, and the Infrastructure & Real Estate Excellence Award in 2017. A handful to say the least.
The Art of Property, A Vision
It comes as no surprise to anyone in the industry that Muhammad BinGhatti is the one of the most pioneering and imaginative developers in the region, if not the world. As an architect, but also an artist and a poet, the CEO & Head of Architecture at Binghatti sees the potential for art in every aspect of human life. His primary objective is to depict ‘The Art of Property’, and in doing so successfully revolutionise the realm of property into an artistic one throughout the use of architecture.
Inspired by the Arab region’s traditions, history, and culture, Muhammad BinGhatti has also been successful in developing an identifiable and branded visual identity across all its buildings. As such, Binghatti Developers’ contemporary, vibrant, dynamic, and angular architectural style is easily identifiable through the United Arab Emirates. As an architect, Mr. BinGhatti focuses on how the design of the building could be iconic, environmentally friendly, cost effective, and very functional to provide attractive products to the end-user market. From a more technical point, and to meet this goal-oriented vision, BinGhatti focuses on vertical integration, value engineering, and supply chain efficiency to cut unnecessary costs and increase the quality and speed of the developments.
Binghatti Developers’ New Iconic Masterpiece
Binghatti Developers proudly launched Millennium Binghatti Residences located in Business Bay in Q1 of 2018. Inspired from the luxurious Millennium Hotels and Resorts, the project consists of 230 units including Studio, one-bedroom, and twobedroom apartments, and offers a number of hotel-inspired lifestyle amenities which ensure an enjoyable and prestigious lifestyle.
The building also features direct views on the Dubai Water Canal and Dubai Skyline. The tower’ innovative design is a unique and modern reinterpretation of traditional ideas that are still relevant to the regional culture and climate. With a fresh take on historical ideas, Millennium Binghatti Residences is a rare example of vernacular architecture that has often been overlooked in the pursuit of authentic modernism in Dubai. This award-winning project also features many premium facilities such as concierge, day-care, catering, laundry, housekeeping, 24/7 grocery services, and many other premium facilities.
The 29-storey tower’s prime location in Business Bay, a cosmopolitan community at the heart of Dubai, seamlessly blends together high-rise residential, commercial, retail, and entertainment. The building sits directly on the Dubai Water Canal waterfront with direct views of the iconic Dubai Skyline and Burj Khalifa. Business Bay is a rapidly growing community, and it is seen as one of main factors of the early success experienced during the first phase of the project’s sales. The location also ensures that residents are just minutes away from major destinations and landmarks of Dubai such as Downtown Dubai, Kite Beach, Dubai Mall, DIFC, Meydan, Dubai Design District, Dubai International Airport, Kite Beach, La Mer, Mall of the Emirates, World Trade Centre, and Dubai Frame.
Binghatti Developer’s ‘chefd’oeuvre’
From the conceptual side, the shapes of stars were the first elements used as inspiration for planning and designing Binghatti Stars. The company reflected the different geometrical forms of stars in the building’s design by multiplying different stars’ shapes on the façade and interior of the iconic building.
Officially launched at Cityscape Global 2017, Binghatti Stars is a building that features 362 residential apartments and is situated in a prime location in Dubai Silicon Oasis, and at the entrance of the upcoming Silicon Mall project. This tower showcases a mixture of unit types, including studio, one-bedroom, and two-bedroom apartments. This project offers a plethora of lifestyle amenities including a Health Club by Technogym, a heat monitored swimming pool and jacuzzi, a children’s play area, and a public terrace for residents to enjoy. The iconic project took the spotlight at the 2018 Gulf Real Estate Awards by allowing the company to win the Best Off-Plan Project award in addition to the Best Marketing Campaign award category for the project’s exceptional launch at the latest Cityscape Global Show.
The level of detail and planning in designing the building is highlighted in the design of its grand entrance lobby, which is a marvellous continuation of the building’s exterior design. The decorative art panels and marble provide a glimpse of the worldclass finishing which will be present throughout the building.
Binghatti Stars is also an excellent example in which Binghatti Developers customized the payment plan to align itself with the needs of the market. In reality, the company offers flexible payment plans and is continuously coming up with smart solutions to provide more value for money for both end-users and investors.
Binghatti Developers is mostly focusing on residential development, and more specifically the mid-segment residential market. It’s no secret today that Binghatti Developers’ strength is in the mid-segment property market and that it is leading this segment as it has been synonymous with a meticulous balance of quality and affordability. The company has successfully delivered numerous projects offering holistic solutions for end users. Moreover, Binghatti Developers has proven itself as a viable alternative to some of the larger market players in Dubai, strengthening its reputation with an extensive portfolio of completed projects. For instance, the company was announced as the winner of the Fastest Growing Company of the Year Award at the 2018 Arabian Business Real Estate Awards. This award demonstrates the distinctiveness and excellence of Binghatti Developers amongst its peers in the real estate market and reflects the company’s commitment to hard work, innovation, and creativity. The company has experienced dynamic growth in the past year and hopes to capitalise on its numerous international recognitions and the publicity that comes with them to expand its iconic architecture portfolio and continue representing Dubai and the UAE worldwide.
Additionally, from an investment standpoint, Binghatti Developers performed extremely well in 2017 as it delivered several projects both on time and even ahead of time. In fact, the company delivered Binghatti Court in Jumeirah Village circle, a production facility in Kizad in Abu Dhabi which is erected over 1 Million square feet for its sister company Binghatti Beverages, the Binghatti Industries factory for aluminium and joinery in Dubai Silicon Oasis, Binghatti Jewels in Liwan, and Binghatti Diamonds also in Silicon Oasis; no small feat for any real estate company by any means.
For this year, Binghatti Developers is going to deliver five projects in Silicon Oasis: Binghatti Stars, Binghatti Vista, Binghatti Jewels, Binghatti Sapphires, and Binghatti Crystals. Regarding its future plans, the company is planning to build two new residential towers in Business Bay, two towers in Al Jaddaf, and several developments in Jumeirah Village Circle. In one word, we can only say “Impressive”.
Dubai, Envisioned for More Success
Dubai still does things no one else in the world is willing to attempt, and that’s what makes Dubai remarkable, as well as unique in its potential. This willingness to do what no one has done before and continuously push the envelope in terms of innovative design and record-breaking engineering projects is what sets Dubai apart and makes it such an attractive destination for the best and brightest in the world.
At the same time, smaller units in the heart of the city and affordable housing are a global trend becoming more dominant every day. Cities around the world are realising the impact of the millennial generation and their desire to live in the city centre. Mixed-use communities are in high demand with people living, working, and entertaining themselves within a very localized area. Also, Expo 2020 is another highly important catalyst for the Dubai’s economy. This event will create a lot of employment opportunities and will attract top talented professionals from all continents, creating an expected 300,000 new jobs between 2018 and 2021. As a result, demand for affordable housing will rise even more in the coming years, and from everything we’ve seen, Binghatti Developers is proving to be on top of it.
P.O. BOX 341186
T: +971 4 3334440