Dubai has showcased its diverse business event offerings and capabilities to meetings industry professionals at IBTM World in Barcelona.
Dubai Business Events (DBE) participation was aimed at further strengthening relationships with key decision-makers and influencers, and discussing how the bureau can support international business events taking place in Dubai. In addition to driving further visitation to the city, the business events industry highlights Dubai’s position as a global knowledge hub, with associations and organisations from around the world able to tap into and feed into its culture of collaboration and innovation.
Steen Jakobsen, Assistant Vice President, Dubai Business Events, said: “With multiple prestigious events in the pipeline, Dubai continues to inspire meeting planners to bring their events to the city. During the third quarter of 2019, DBE successfully secured 82 international meetings, conferences, and incentive travel groups. These outstanding results are a testament to the combined efforts from DBE offices around the world and Dubai’s stakeholders to position the city as a knowledge hub and by showcasing Dubai’s diversified offerings and state-of-the-art venues.”