Dubai Municipality participated in the World Beach Cleanup Day by launching a campaign to clean up the beaches of Dubai with the participation of community members, students and a number of government and private entities.
The campaign aims to raise public awareness on the importance of beach cleanliness, highlight the threats to the marine system, and promote environmental awareness indicators.
“Dubai Municipality is keen to support all initiatives and campaigns related to sustainability, and by sustainability, we mean preserving all natural resources through which we minimise the risks posed by the use of other resources harmful to the surrounding environment,” said Abdulmajeed Saifaie, Director of Waste Management Department at Dubai Municipality.
“The campaign aims to raise awareness among beachgoers on the importance of maintaining cleanliness and full commitment not to throw cigarette butts and waste on the sand. It also aims to motivate more volunteers to take responsibility and meet the challenges of the marine environment and public utilities.”
“Campaigns such as beach cleanliness are a great and direct way to help raise public awareness of the importance of hygiene and remind all community groups in the emirate of the importance of social responsibility to the local environment. The campaign saw the participation of 12 government and private bodies as well as students and public,” concluded Saifaie.